Fashion Influencer Marketing Market Fashion influencer marketing refers to marketing carried out by individuals who have a large number of followers on social media. These influencers are largely content creators of fashion content and have the ability to influence the opinions and purchase behaviors of individuals who follow the influencers. These influencers have a large following and their ability to influence the purchasing behavior of individuals is useful to fashion brands. Fashion brands are increasingly turning to such influencers to increase their reach in the market. The large following of influencers enables fashion brands to increase awareness of their products among the followers by having the influencers use their products. Social media and technological advancements have disrupted the existing markets of fashion through which fashion brands were initially marketing in. This has caused fashion brands to find new avenues to advertise their products and adopt new marketing strategies. By investing in fashion influencers, fashion brands are beginning to realize a higher return on investment and get more efficient marketing campaigns.